BEST OF JIM COOK
March 27, 2007
TARNISHED
When I started Investment Rarities 33 years ago, the
big name in silver was the Constitution Mint. Unfortunately, they
guessed wrong in silver futures and went bankrupt. Over the years we’ve
seen many bullion dealers get caught up in futures trading and go broke.
Frequently they take their customer’s money and their metal down with
them.
When gold started to rise in the late 1970s, my main
competition was Jonathan’s in Los Angeles. They would sell Krugerrands
for a buck a coin markup and beat everyone’s price. Jonathan even had
his own radio program. When he eventually failed and was charged with a
crime, I was not surprised. It’s impossible to run an honest business
without charging enough to make a profit. That’s why 90% of all coin
dealers fail every decade. Invariably they take their customers money
with them. I can count at least fifty coin dealers who have failed in
the city of Minneapolis alone since I began in business.
Another company that flourished in the silver
business was Bullion Reserve. Everyone used to tell me how smart their
president was. One time, a PR guy I knew in California called me to tell
me how clever the Bullion Reserve president was. It was like, "too bad
you’re not that smart". It got old hearing about the guy. Then one day
he brought his motorcycle inside his house, into his rec room. He hooked
a hose up to the exhaust and ran it into his sauna where he sat until it
killed him. When they audited the books, investors were out sixty
million.
Then there were the Alderdice brothers in Fort
Lauderdale. They operated International Gold Bullion Exchange. What a
splash they made. They had a bunch of railroad ties in their vault
painted gold that everybody thought was bullion. They sold gold 4% under
spot, but they held the gold for six months. I knew it was a fraud from
the beginning. I wrote the SEC, the State securities department of
Florida, the Federal Commodities Trading Commission, the Wall Street
Journal and Barrons, where they advertised. Nobody even responded.
Unfortunately, most of their clients never got any gold. The loss to
customers was supposedly 200 million.
I mention all this because the other day a man called
to tell me he bought 15 one-thousand ounce bars locally and the dealer
was storing them for him. The chance of this dealer lugging around
sixty-pound bars and actually having them in stock are remote. Time and
again, I’ve heard stories like this. I know the pitfalls because I’ve
been asked to help hundreds of investors get their silver and gold back,
all to no avail. When the bullion market heats up, as it appears to be
doing, the marginal operators spring up like poison mushrooms in the
spring. Many established businesses seem to lose their bearings in a hot
market. They get greedy and they speculate. You cannot name any other
company that has survived for thirty years and continues to flourish in
the bullion markets. Not one. Half the battle for us (and for you) is
not doing anything stupid. Follow our advice closely and you will be
okay. You will never ride the bullion markets up and then find out you
have nothing, as so many have done before you. We are looking out for
your interests and that’s as straight forward as I can make it.