In Jim Cook's Archive


I remember a day, seven years ago, when silver dropped to $4.10 an ounce. It was cause for worry. I had staked the company’s future on silver. We had backed off selling rare coins, and even gold. All our marketing was focused on silver. If silver didn’t go up dramatically, we would have to reinvent the company.

We had made a deal with Ted Butler to become our exclusive silver analyst (although he remained independent). Ted had written some exceedingly bullish reports on silver that we had published and sent to our customers. We were aggressively selling silver and the last thing we needed was for silver to start making new lows. I called Ted on the phone. “This doesn’t look good,” I explained. He was emphatic. “This is a great buying opportunity.” I wasn’t too sure. Ted recited a litany of reasons why the price dip was temporary. Before I hung up the phone, he had convinced me that silver was still a great thing to own and it would soon be going up.

Since then, I have listened to Ted explain a wide variety of factors that impacted the silver market. Most of these things were unknown until he introduced them. He has pioneered contemporary thinking on the subject of silver. The astonishing facts he has introduced are generally accepted by everyone who follows silver closely these days. He is the only silver analyst who is followed by thousands of silver investors. His cutting edge analysis and clear-cut advice have caused thousands of people to buy silver.

Over and over again, the insights and predictions he has written have come to pass. These days it’s rare that anybody argues or finds disagreement with him. That’s because he has been right so often. People who listened to him have made handsome returns. I don’t believe he has been wrong in the past eight years that he’s been writing for us. With this kind of track record it seems reasonable to listen closely to what he has to say now.

The world’s foremost silver expert is currently saying that silver looks better than ever. He argues that now is the best time to buy it because we are running out of silver. He has put together a rock solid case for buying silver at today’s price levels. With that kind of track record, it’s hard not to listen.

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